
Our own inner drives
We aim to empower our people to:
✓ Leverage their strengths and talents
✓ Engage in work that aligns with their passions and drives
✓ Stay motivated and consistently perform at their best
Profile Dynamics® Assessment (PDA)
PDA helps you discover what drives you and how your motives influence your team and organization. But it’s more than just insight—it offers actionable tools to help you consciously choose work and a company culture that fuels your energy.
By understanding the value systems that guide human behaviour, PDA empowers you to work more effectively with others, creating a more connected and motivated organization.
Discover what drives you with PDA
Profile Dynamics® is a powerful and comprehensive tool that helps you uncover your personal drivers and preferences in areas such as roles and tasks. It also provides insights into who you naturally collaborate well with, your adaptability to change, and the leadership styles that suit you best.

On the left, you’ll find the motivators that energize you; on the right, those you’re more likely to resist. The PDA report bridges your personal needs with the realities of your job and organization.
Simple and easy to grasp, PDA is for everyone. It’s free of judgment—there’s no such thing as right or wrong. By combining 7 value systems in unique ways, PDA can describe thousands of personality types—and when resistance is factored in, even millions. The result? Sharp, detailed, and personalized insights.
Graves’ value theory: 7 recognizable drivers

Clare W. Graves, an American psychologist, identified seven core drivers that influence how we think and act. Represented by colors, these drivers reveal what work fits you best. The better your work matches your personality, the more motivated and energized you’ll feel.
Understanding your motives tells you not only which tasks energize you but also how well you collaborate with others and adapt to your environment. Drivers influence your work at the level of tasks, teams, and workplace culture. Knowing them is key to unlocking and sustaining your motivation.
Students Motivation analysis

Profile Dynamics® offers a tailored analysis for students aged 16 and up. It helps you discover what motivates you and what kind of education and career path fits you best. By understanding your drivers, you can make better choices about your studies and future job.
For mentors and parents, this motivation test is a valuable resource to support young people in shaping their personal and professional development.
Unlock your potential with a Profile Dynamics® Assessment (PDA):
✓ Identify your key strengths and areas for growth
✓ Pinpoint what fuels or drains your energy
✓ Discover the work and organization that matches your unique drivers
